




Sony Ericsson have announced a new mobile phone with an exotic looking super-flip form factor. Instead of opening vertically, like a traditional clamshell, the new Sony Ericsson
W44S Bravia phone flips open on it side, revealing a huge screen that's perfect for viewing movies and mobile TV on.
Mobile TV? Yup, this Sony Ericsson's got the lot.
More details and koads more pictures of the
Sony Ericsson W44S Bravia phone after the jump.
The specs for the W44S are pretty impressive (which is what you'd expect for a Japanese phone):
- one-seg digital TV broadcast reception
- digital radio reception
- CDMA EVDO
- felica electronic money
- 3" (240×432 16:9) wide screen with Bravia RealityMAXtechnology
- 3.2MP CMOS camera with AutoFocus
- dual 16mm diameter stereo speakers for 128voices polyphonic ringtone
- MS Pro Duo slot built in 115Mb flash
Ironically, this has got me pretty annoyed! This is a superb mobile phone, and can clearly take on Nokia's latest N-Series multimedia computers, but Sony Ericsson have chosen to make it a Japanese-only model (destined for AU
KDDI, if you're interested!). This means those of us outside of Japan have to put up with Sony Ericsson's less technologically-impressive mobile phones, which, although great mobile phones, don't come anywhere near what Nokia has planned with the Nokia
N95. This presumably is part of Sony Ericsson's strategy - release stunning tour de force phones in its home Japanese market, while leaving other territories with good, but inferior, phones. This is a similar strategy that Samsung and LG follow, and it's fair enough to a degree, as the Japanese and Korean markets expect higher levels of technology than we do in the UK and elsewhere. But it's still annoying for those of us thirsting for a Sony Ericsson mobile TV phone that can take on Nokia at its game (and generally with better styling).
However, this strategy leaves Nokia blazing the trail for top-end mobile phones, and risks demoting Sony Ericsson in the eyes of the consumer as a maker of good but not market-leading mobile phones. Although this strategy hasn't hurt Motorola yet (whose technology is seamingly years behind the others), Motorola struck lucky with the designer looks of the RAZR, and that's a fad that may be coming to an end (or at least being taken up by LG with the LG Chocolate and LG Shine ranges).
Given that Sony Ericsson have traditionally been known for their high-end high-tech phones, this presumed change of focus may not be the best marketing strategy for the company.
Which is just a long winded way of me saying "come on Sony Ericsson, we want more!" :)